Amy G Wagner

Freelance Writer | Lancaster, PA | Harrisburg, PA | York, PA

Tag Archives: freelance writing

Blog Topic Ideas to Beat the Blank Page Blues

The blank page. Whether you’re writing as a freelancer or blogging for a small business, few things trigger a case of the sweats like a pure white word processing document. So if you need small business blog topic ideas to beat away those blank page blues, read on:

Get down to the business nitty gritty.

It doesn’t matter if you offer small business accounting services or kids’ birthday party venues, your readers expect to find relevant info regarding whatever it is you do:

  • Recap the most interesting tidbits from a recent study or report.
  • Ask readers what they want to you to blog about.
  • Compile a list of your 5 or 10 best blog posts.
  • Post a dictionary-type list of definitions for common industry terms or jargon.
  • Use a keyword tool (Google AdWords is free) to generate a list of related keywords—use those keywords as a basis for a post.
  • Share an infographic. (Check out this post about infographics from social media expert Ilona Olayan).
  • Share your industry predictions for the next 6 months or year.
  • Take a position on a hot-button issue.
  • Share a post-event recap after conferences or trade shows.
  • Write your unique take on a news item.
  • Profile an employee.
  • Interview a client or industry colleague.
  • Share a client case study.
  • Answer the most frequently asked questions about you, your product, or brand.
  • Post a list of your favorite blogs and websites.
  • Review a book.
  • Share a list of relevant resources, whether they’re website links, blogs, or books.

Let’s get video.

Who said great web content had to be in written form? Check out these video blog post topic ideas:

  • Upload a video tutorial that demonstrates how to use your product.
  • Video an interview with an employee, client, or industry colleague.
  • Give a behind-the-scenes tour of your office or facility.
  • Video blog your own reaction to industry news or trends.

Show ‘em your human side.

Don’t underestimate the power of building connections. I don’t know about you, but I find it easier to do business with someone I’ve started connecting with (I also find it harder to be cranky with them!). Showing your human side while blogging for a small business is a smart way to lay the foundation for those connections. Here are a few blog topic ideas to inspire you:

  • Tell the story of how your small business got its start.
  • Blog about why you love whatever it is you do in your business.
  • Share snippets about life in the office or workplace.
  • Blog about your favorite local charity or non-profit organization.
  • Post a list of your favorite local vendors, whether it’s the local coffee shop or your long-time accountant. Share why you love them, too. (“Dotty whips up lattes that would make a Seattle barista jealous!”)

Have fun!

All work, no play creates dull small business bloggers. Don’t be afraid to occasionally publish lighter blog content:

  • Have an exclusive contest (with a fun prize, of course!) for blog readers.
  • Compile a list of the funniest tweets related to your industry.
  • Share outtakes or bloopers from any video content you’ve published.
  • Write about a big game or favorite sports team.

Do you have business blog topic ideas to share?

 

 

Image courtesy of Flickr user Adi Respati.

Slow Times for Small Business? Tips for Staying Busy (and Out of Trouble!)

Image courtesy Jason Hollinger, Flickr, Creative Commons

How do you solve a problem like slow business? A few weeks ago, I was asking myself that question (and, yes, sometimes the query was torturously set to The Sound of Music tune.) And although I was seriously cranking out freelance writing proposals, I found myself with rather more time on my hands than I was used to. So rather than find myself parked on the couch midday with a bag of corn chips and a Doctor Oz obsession, I made it my mission to stay busy in ways that were healthy for my freelance writing business. Things are back on track, now, but I did discover a few slow business strategies for staying busy:

Start a business blog.

From building an online presence to generating leads, there are many reasons to start writing a business blog. And, as a freelance writer who ghostwrites several blogs, I know most of those reasons. But I recently read a blog entry that stuck with me. Top Rank’s Lee Odden shared some advice he’d given to a small business owner: writing just one blog entry each week gives Google 52 more reasons to insert your business into search results. That’s not all…

  • Websites with blogs get 434% indexed pages than non-blogger sites. (HubSpot Blog)

Now it’s time to share communication and writing tips, resources, and news to promote my business and build my network. Hence, this writing blog. If you haven’t started blogging yet, use downtime to jumpstart a small business blog.

Find the answer to a lingering business question.

I’d never had the time or opportunity to learn some of the finer points of SEO writing, like meta tags and title tags. Downtime was the ideal time for me to catch up. Do you confuse the word hyperlink with hyperspace? Wondering if there’s an easier way to streamline accounts receivables? During fat times, it can be challenging to justify devoting time to getting answers for questions that don’t generate an immediate sale.

When business is sluggish, answer those lingering questions and put the knowledge to use. Learn more about outbound and inbound marketing tactics. Figure out a faster way to do the books. Decipher the terms that allow you to sound like a pro when speaking with colleagues or tweeting with clients.

Add a new word to your writing vocabulary.

Yes, even if you’re not a freelance content writer chances are you write to communicate with clients, co-workers, subordinates, or managers. And no matter how we connect, whether it’s an old-school paper memo or a direct reply on Twitter, the words we use matter. So when business is slow, learn how to use and spell a fun word. That’s right, fun.

Think of it this way: Many professionals use standard biz language with ease: maximize, boost, lift, profitability, connect, engage, monetize, etc. Those words have their place in business writing. But there are times when that writing could use a little pop. Here’s an example of a blog headline on Social Strategy1: Tweets Trigger Bacon Brouhaha for Chipotle.

Use slow time to identify a fun word you’ve heard recently, even if it was out of the mouth of your teenage son. Look up the spelling, learn the proper definition, and then keep it in your writer’s toolkit so you can unleash it at the right time. (It’s also good for boosting your Words with Friends score!)

How do you keep yourself out of trouble when business is slow?

Image courtesy Jason Hollinger, Flickr, Creative Commons