The blank page. Whether you’re writing as a freelancer or blogging for a small business, few things trigger a case of the sweats like a pure white word processing document. So if you need small business blog topic ideas to beat away those blank page blues, read on:
Get down to the business nitty gritty.
It doesn’t matter if you offer small business accounting services or kids’ birthday party venues, your readers expect to find relevant info regarding whatever it is you do:
- Recap the most interesting tidbits from a recent study or report.
- Ask readers what they want to you to blog about.
- Compile a list of your 5 or 10 best blog posts.
- Post a dictionary-type list of definitions for common industry terms or jargon.
- Use a keyword tool (Google AdWords is free) to generate a list of related keywords—use those keywords as a basis for a post.
- Share an infographic. (Check out this post about infographics from social media expert Ilona Olayan).
- Share your industry predictions for the next 6 months or year.
- Take a position on a hot-button issue.
- Share a post-event recap after conferences or trade shows.
- Write your unique take on a news item.
- Profile an employee.
- Interview a client or industry colleague.
- Share a client case study.
- Answer the most frequently asked questions about you, your product, or brand.
- Post a list of your favorite blogs and websites.
- Review a book.
- Share a list of relevant resources, whether they’re website links, blogs, or books.
Let’s get video.
Who said great web content had to be in written form? Check out these video blog post topic ideas:
- Upload a video tutorial that demonstrates how to use your product.
- Video an interview with an employee, client, or industry colleague.
- Give a behind-the-scenes tour of your office or facility.
- Video blog your own reaction to industry news or trends.
Show ‘em your human side.
Don’t underestimate the power of building connections. I don’t know about you, but I find it easier to do business with someone I’ve started connecting with (I also find it harder to be cranky with them!). Showing your human side while blogging for a small business is a smart way to lay the foundation for those connections. Here are a few blog topic ideas to inspire you:
- Tell the story of how your small business got its start.
- Blog about why you love whatever it is you do in your business.
- Share snippets about life in the office or workplace.
- Blog about your favorite local charity or non-profit organization.
- Post a list of your favorite local vendors, whether it’s the local coffee shop or your long-time accountant. Share why you love them, too. (“Dotty whips up lattes that would make a Seattle barista jealous!”)
All work, no play creates dull small business bloggers. Don’t be afraid to occasionally publish lighter blog content:
- Have an exclusive contest (with a fun prize, of course!) for blog readers.
- Compile a list of the funniest tweets related to your industry.
- Share outtakes or bloopers from any video content you’ve published.
- Write about a big game or favorite sports team.
Do you have business blog topic ideas to share?
Image courtesy of Flickr user Adi Respati.